Sam Chui


Sam Chui is the world's most established aviation and luxury travel creator, blogger, and published author. Sam has the attention of thousands of business and luxury travellers, engaging them weekly with inspiring travel content and experiences.

Each year, Sam travels upwards of 300,000 miles to test and share the experience onboard some of the finest fleet's in the sky. Sam’s videos have been viewed over 100 million times on YouTube and his channel continues to grow at a phenomenal rate.

YouTube: 800,000 subscribers
Instagram: 210,000 followers
Facebook: 35,000 followers

Trusted by the world's leading aviation & travel brands


Global media & press coverage


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