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Introduction
Global influencer marketing spend in 2022 was estimated to be $16.4 billion, with a significant portion being spent on YouTube creators.
We've collated the highest-viewed sponsored videos from YouTubers in 2022, with sponsorships from some of the biggest spending brands.
The top 15 most-viewed sponsored videos accumulated over 355 million video views in total. The 15 videos were posted by 13 different YouTube channels and were in partnership with 13 different brands.
List of videos
Here is the table summary of all the videos, their brand sponsors and the number of views they received.
# | Creator | Brand/Sponsor | Video Views |
1 | 159,709,984 | ||
2 | 120,670,130 | ||
3 | 24,095,878 | ||
4 | 22,134,621 | ||
5 | 20,140,297 | ||
6 | 18,975,865 | ||
7 | 18,809,186 | ||
8 | 17,397,394 | ||
9 | 15,701,158 | ||
10 | 14,523,194 | ||
11 | 14,490,315 | ||
12 | 14,330,399 | ||
13 | 13,878,446 | ||
14 | 13,872,759 | ||
15 | 13,337,276 |
(Note: Video views as of 10th Feb 2023)
We’re a creator marketing company that has worked with thousands of creators, and we advise brands on how to choose the best creators to work with on sponsored content. You can learn more about our YouTube creator marketing services on our website.
Video 1
MrBeast had the most-viewed sponsored video of 2022, with over 159 million views.
MrBeast's video titled "I Built Willy Wonka's Chocolate Factory!" includes an integration for Honey, a browser extension to save money when shopping. MrBeast has worked with Honey repeatedly on his channel, with the brand sponsoring eight videos in total.
Honey has also produced several YouTube Ads that appear as pre-roll (inStream ads) across YouTube featuring MrBeast.
MrBeast - I Built Willy Wonka's Chocolate Factory!
- Creator: MrBeast
- Brand Sponsor: Honey
- Date Published: Jun 4, 2022
- Video Views: 159,709,984
Video 2
MrBeast also had the second most-viewed sponsored video of 2022, with over 120 million views.
MrBeast's video titled "100 Girls Vs 100 Boys For $500,000" includes an integration for Current, a financial technology company. MrBeast has also worked with Current on multiple occasions, suggesting MrBeast has continued to deliver good results.
MrBeast - 100 Girls Vs 100 Boys For $500,000
- Creator: MrBeast
- Brand Sponsor: Current
- Date Published: Jul 23, 2022
- Video Views: 120,670,130
Video 3
Veritasium had the third most-viewed sponsored video of 2022, with over 24 million views.
His video titled "The Man Who Accidentally Killed The Most People In History" was sponsored by Wren, an offsetting carbon service. Wren sponsored two videos in 2022, with the second being featured in our top 15 list (Video 10).
Wren is likely to be happy with the performance of the video, being Veritasium's most popular video of 2022.
Veritasium - The Man Who Accidentally Killed The Most People In History
- Creator: Veritasium
- Brand Sponsor: Wren
- Date Published: Apr 22, 2022
- Video Views: 24,095,878
Video 4
Matt Stonie had the fourth most-viewed sponsored video of 2022, with over 22 million views.
His video titled "The 2,000,000 Scoville Chicken Tender.... (HWHAP)" was sponsored by BetterHelp, an online mental health platform with counselling and therapy services. This was the first and only time BetterHelp have worked with Matt, suggesting that the conversions were not as impressive as the high view count on the video.
Matt Stonie - The 2,000,000 Scoville Chicken Tender.... (HWHAP)
- Creator: Matt Stonie
- Brand Sponsor: Better Help
- Date Published: May 1, 2022
- Video Views: 22,134,621
Video 5
Dhar Mann had the fifth most-viewed sponsored video of 2022, with over 20 million views.
Dhar's video titled "STREAMER Is CAUGHT CHEATING, What Happens Is Shocking" includes a creative integration for Dragon City, a mobile game by Spanish-based game developer Socialpoint.
Socialpoint is well-versed in YouTube creator marketing and has worked with many creators to promote their games Dragon City and Monster Legends.
Since this initial video, Socialpoint has sponsored Dhar Mann three more times to promote Monster Legends (2 videos) and Dragon City (2 videos). It would seem that Dhar Mann's sponsored videos have performed well for the Spanish game studio.
Dhar Mann - STREAMER Is CAUGHT CHEATING, What Happens Is Shocking | Dhar Mann
- Creator: Dhar Mann
- Brand Sponsor: Dragon City
- Date Published: Apr 21, 2022
- Video Views: 20,140,297
Video 6
Mark Rober had the sixth most-viewed sponsored video of 2022, with over 18.9 million views.
Mark's video titled "Backyard Squirrelympics 3.0- The Summer Games" was sponsored by Acorns, a financial tech company primarily known for its simple savings and investments app.
This is the first video Acorns have ever sponsored on Mark Rober's channel, and as it was only published at the end of October, it may be too soon to imply how it performed for Acorns.
Some brands will measure performance over 45-90 days following the publication of the video to decide whether they want to work with a creator again.
Mark Rober - Backyard Squirrelympics 3.0- The Summer Games
- Creator: Mark Rober
- Brand Sponsor: Acorns
- Date Published: Oct 23, 2022
- Video Views: 18,975,865
Video 7
MrBeast Gaming had the seventh most-viewed sponsored video of 2022, with over 18.8 million views.
MrBeast's video on his gaming channel titled "World's Hardest Challenge!" was sponsored by Fortnite (Epic Games), and appears to be part of MrBeast's wider partnership with Fortnite.
It was announced in December 2022 that MrBeast would be partnering with Fornite and appearing in the game. Since then, multiple pieces of content have promoted the partnership.
MrBeast Gaming - World's Hardest Challenge!
- Creator: MrBeast Gaming
- Video: World's Hardest Challenge!
- Brand Sponsor: Fornite/Epic Games
- Date Published: Dec 16, 2022
- Video Views: 18,809,186
Video 8
Ryan's World had the eighth most-viewed sponsored video of 2022, with over 17.7 million views.
Ryan's video titled "Ryan Pretend Plays Sonic 2 with Tails and Knuckles" was sponsored by Sonic the Hedgehog 2 (Paramount Pictures/SEGA). The film was a sequel to the original Sonic the Hedgehog film and appeared to be successful for Paramount and SEGA, with a box office of $402.7 million.
Ryan's World (formerly Ryan ToysReview) is a popular children's channel featuring Ryan Kaji and his family. Ryan's channel has over 34 million subscribers. In addition to several sponsors, Ryan has a vast range of products sold on his own website and in traditional retail stores such as Walmart and Target.
Ryan's World - Ryan Pretend Plays Sonic 2 with Tails and Knuckles
- Creator: Ryan's World
- Brand Sponsor: Sonic the Hedgehog 2 (Paramount Pictures / SEGA)
- Date Published: Apr 1, 2022
- Video Views: 17,397,394
Video 9
Veritasium also had the ninth most-viewed sponsored video of 2022, with over 15.7 million views.
Veritasium's video titled "Inside The Navy's Indoor Ocean" includes an integration for Brilliant, an online education platform with math, science and computer science lessons. This video was also the second most-viewed sponsored video in our December 2022 rankings.
Brilliant is a long-term brand sponsor of Veritasium and has sponsored 22 videos since March 2021. We can assume that Veritasium continues to drive good results and ROI for the education platform.
Veritasium - Inside The Navy's Indoor Ocean
- Creator: Veritasium
- Brand Sponsor: Brilliant
- Date Published: Dec 1, 2022
- Video Views: 15,701,158
Video 10
Veritasium also had the tenth most-viewed sponsored video of 2022, with 14.5 million views.
This is Veritasium's third video in our top 15 list for 2022. The video titled "The Man Who Killed Millions and Saved Billions" is also sponsored by Wren, the sponsor of Veritasium's first video in our list.
Wren is a carbon offsetting service which makes it easy to offset your emissions. They provide resources to help you reduce your carbon footprint, along with access to a supportive community.
This video was posted three months after his initial video for Wren, which would suggest this was a re-booking following the strong performance of the first video.
Veritasium - The Man Who Killed Millions and Saved Billions
- Creator: Veritasium
- Brand Sponsor: Wren
- Date Published: Jul 22, 2022
- Video Views: 14,523,194
Video 11
SpeedSilver had the eleventh most-viewed sponsored video of 2022, with 14.4 million views.
His video titled "I Made 100 Players Simulate Civilization in Minecraft..." included an integration for Genshin Impact, a mobile game developed and published by miHoYo.
SpeedSilver is a popular minecraft YouTuber who also featured in our list of most viewed sponsored YouTube videos in December 2022. The video is the second most viewed video on SpeedSilver's channel.
SpeedSilver - I Made 100 Players Simulate Civilization in Minecraft...
- Creator: SpeedSilver
- Brand Sponsor: Genshin Impact (miHoYo)
- Date Published: Feb 16, 2022
- Video Views: 14,490,315
Video 12
aCookieGod had the twelfth most-viewed sponsored video of 2022, with 14.3 million views.
His video titled "100 Days, But I Can’t Leave This CHUNK…" was sponsored by Dragon City, a mobile game by Spanish-based game developer Socialpoint. Dragon City was also the sponsor of Video 5.
aCookieGod is a popular Canadian Minecraft YouTuber with over 3.85 million subscribers. He has worked with Socialpoint multiple times, promoting both Dragon City and their other flagship game, Monster Legends.
The continued sponsorship by Socialpoint would suggest they have seen positive results and installs for their games from aCookieGod. Mobile game developers actively track the cost per install (CPI) to determine the success of a sponsored video.
aCookieGod - 100 Days, But I Can’t Leave This CHUNK…
- Creator: aCookieGod
- Brand Sponsor: Dragon City
- Date Published: Jun 10, 2022
- Video Views: 14,330,399
Video 13
Jordan Matter had the thirteenth most-viewed sponsored video of 2022, with 13.8 million views.
His video titled "LITTLE SISTER PRANKS BROTHER FOR 24 HOURS" was sponsored by BestFiends, a mobile game from Seriously Digital Entertainment.
BestFiends has vast experience working with creators, having previously shifted most of their marketing budget to influencer marketing in 2016 (as reported in TubeFilter). They have worked with thousands of creators, including some of the biggest such as PewDiePie.
BestFiends have sponsored four videos on Jordan Matter's YouTube channel, which would suggest they have seen good results from the videos.
Jordan Matter - LITTLE SISTER PRANKS BROTHER FOR 24 HOURS
- Creator: Jordan Matter
- Brand Sponsor: BestFiends
- Date Published: Feb 3, 2022
- Video Views: 13,878,446
Video 14
PDK Films had the fourteenth most-viewed sponsored video of 2022, with 13.8 million views.
Their video titled "Nerf War: 12 Million Subscribers" was sponsored by NERF & WowWee to promote their Super Soaker RoboBlaster product. PDK Films is most known for its high-energy Nerf War videos, with the most popular being when they hit different subscriber milestones.
Their 4 Million Subscribers Nerf War video is the most popular video on their channel, with over 356 million views in total.
PDK Films - Nerf War: 12 Million Subscribers
- Creator: PDK Films
- Brand Sponsor: Nerf / WowWee
- Date Published: Jul 1, 2022
- Video Views: 13,872,759
Video 15
Dude Perfect had the fifteenth most-viewed sponsored video of 2022, with 13.3 million views.
Their video titled "World's Longest T-Shirt Launch | OT 33", which was filmed at the SoFi Stadium in Los Angeles, included a sponsored integration for SoFi (a personal finance company and bank).
The American brand has sponsored five videos on the Dude Perfect channel, suggesting that the company has seen strong results from the well-established channel.
Dude Perfect - World's Longest T-Shirt Launch | OT 33
- Creator: Dude Perfect
- Brand Sponsor: SoFi
- Date Published: Feb 7, 2022
- Video Views: 13,337,276
Summary
That concludes our list of the top 15 most popular sponsored videos on YouTube in 2022. Stay tuned for more blog posts including a monthly roundup of the most viewed sponsored YouTube videos.