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Introduction
Let’s take a look at the most popular sponsored YouTube videos in December 2022. This is a new blog series where we’ll share the most popular sponsored YouTube videos each month.
The top 10 sponsored videos of December currently have over 77 million views and are all sponsored by different brands. The videos were posted by 7 different creators across 8 different YouTube channels.
Please note that we will typically only include creator-produced videos and English speaking content. All view counts are as of the time of writing this blog post (January 25th, 2023). Enjoy!
Video 1
It will come as no surprise that leading the list is MrBeast, arguably the platform’s largest creator who posted a sponsored video on his gaming channel, MrBeastGaming. The video is sponsored by Epic Games and Jimmy is promoting his recent collaboration with Fortnite where he has been added as a character inside the game.
The video was published on December 16th, 2022 and currently has over 18 million views.
🥇 MrBeastGaming - World's Hardest Challenge!
- Creator: MrBeastGaming
- Video: World's Hardest Challenge!
- Brand Sponsor: Epic Games
- Date Published: 16th December, 2022
- Video Views: 18,167,606
Video 2
Next up is another well-established YouTube creator, the science channel Veritasium, which is run by Dr. Derek Muller. In this recent video, Derek visits the US Navy’s indoor ocean that can simulate any wave in the world. The video includes a sponsored integration for Brilliant, an online education platform with a wide variety of courses spanning math, science and computer science.
The video was published on December 1st and currently has over 15 million views.
🥈 Veritasium - Inside The Navy's Indoor Ocean
- Creator: Veritasium
- Brand Sponsor: Brilliant
- Date Published: 1st December, 2022
- Video Views: 14,993,919
Video 3
In third place we have a video from the popular UK based YouTuber group, the Sidemen. The video follows the standard series from the Sidemen, known as Sidemen Sundays where the group take on different challenges and ideas.
The videos feature members of the Sidemen, including KSI, Vikkstar123 and W2S. This video was sponsored by Revolut and is part of of a long-term deal the Sidemen signed with Revolut, spanning across other forms of media, including London buses!
The video was published on December 11th and currently has over 6.6 million views.
🥉 Sidemen - SIDEMEN EXTREME CHRISTMAS COOK OFF
- Creator: Sidemen
- Brand Sponsor: Revolut
- Date Published: 11th December, 2022
- Video Views: 6,681,790
Video 4
We have another gaming video in the fourth spot, this time from a Minecraft YouTuber called SpeedSilver. Otherwise known as Scott, has over 2.5 million subscribers but regularly has videos receiving far more views than this.
In this recent video, Scott goes up against 100 different players in a simulation of a difficult Minecraft tournament. The video is sponsored by the mobile game, The Battle Cats, a free-to-play tower defence game developed by PONOS.
The video was published on December 23rd and currently has over 6.4 million views.
SpeedSilver - 100 Players Simulate Minecraft's Deadliest Tournament
- Creator: SpeedSilver
- Brand Sponsor: The Battle Cats (PONOS)
- Date Published: 23rd December, 2022
- Video Views: 6,446,485
Video 5
In 5th spot is once again MrBeast, with a video on his Beast Philanthropy channel. This channel was created by MrBeast to raise money for his non-profit organisation and as per the video description, all revenue generated from the video will go to this organisation. The video is sponsored by Top Eleven, a football manager-style game by the Serbia-based publisher Nordeus.
The video was published on December 17th and currently has over 6.1 million views.
Beast Philanthropy - We Flew Street Kids to the Soccer World Championship
- Creator: Beast Philanthropy
- Brand Sponsor: Top Eleven (Nordeus)
- Date Published: 17th December, 2022
- Video Views: 6,119,025
Video 6
Next, we have a video from the immensely popular educational channel, Kurzgesagt – In a Nutshell. Kurzgesagt is a german animation and design studio founded by Philipp Dettmer which produces engaging animated educational content focusing on a number of interesting topics.
This video discusses a Black Hole Star and how they exist, as some of the largest stars to ever exist. The video is sponsored by Rocket Money, a financial company formerly known as Truebill. The integration promotes Rocket Money’s subscription management app, which helps you identify and cancel paid subscriptions that you no longer need.
The video was published on December 15th and currently has over 5.6 million views.
Kurzgesagt – In a Nutshell - Black Hole Star – The Star That Shouldn't Exist
- Creator: Kurzgesagt – In a Nutshell
- Brand Sponsor: Rocket Money
- Date Published: 15th December, 2022
- Video Views: 5,650,836
Video 7
In our 7th spot is a video from one of the biggest YouTube Kids channels, Vlad and Niki. The channel, which was started only four years ago in 2018 by parents Sergey and Victoria, has amassed over 92 million subscribers and a further 140 million subscribers across their other channels. This video is sponsored by the toys company Mattel to promote their range of WWE licensed products.
The video was published on December 16th and currently has over 5 million views.
Vlad and Niki - Vlad and Niki do sports together with WWE toys and become stronger
- Creator: Vlad and Niki
- Brand Sponsor: Mattel
- Date Published: 15th December, 2022
- Video Views: 5,044,967
Video 8
We have another video from Kurzgesagt – In a Nutshell in our 8th spot this month. In this video, they discuss the topic of the Slaver Ant, also known as the Slave-making ant and how ant colonies work. The video is sponsored and includes an integration for Wr. This climate-focused companych allows you to support various climate solutions via a monthly subscription based on your carbon footprint.
The video was published on December 16th and currently has over 5 million views.
Kurzgesagt – In a Nutshell - Black Hole Star – The Star That Shouldn't Exist
- Creator: Kurzgesagt – In a Nutshell
- Video: The Horror of the Slaver Ant
- Brand Sponsor: Wren
- Date Published: 6th December, 2022
- Video Views: 5,011,619
Video 9
We also have a third video from MrBeast, and a second from his Beast Philanthropy channel. This time around, the video is about rebuilding homes for tornado survivors in the US state of Kentucky.
The video was sponsored and includeded an integration for NordVPN, a VPN service which is renowned for working with many YouTubers on sponsored videos.
The video was published on December 30th and currently has over 4.85 million views.
Beast Philanthropy - Rebuilding Homes for Tornado Survivors
- Creator: Beast Philanthropy
- Brand Sponsor: NordVPN
- Date Published: 30th December, 2022
- Video Views: 4,850,875
Video 10
Rounding up the most viewed sponsored videos of December is a video from a creator called REBOUND. They post various videos, typically covering interesting facts and lists related to NBA. In this video, they showcase some of the craziest shows ever seen in NBA history. The video includes a sponsored integration for DraftKings, a fantasy and sports betting company.
The video was posted on December 30th and currently has over 4.6 million views.
REBOUND - CRAZIEST Shoes In NBA History..
- Creator: REBOUND
- Brand Sponsor: DraftKings
- Date Published: 30th December, 2022
- Video Views: 4,672,537
Summary
This concludes our first-ever roundup of the most viewed sponsored YouTube videos from December 2022. We hope you enjoyed the list, and stay tuned for monthly roundups throughout 2023.
# | Creator | Brand/Sponsor | Video Views |
1 | MrBeastGaming | Epic Games | 18,167,606 |
2 | Veritasium | Brilliant | 14,993,919 |
3 | Sidemen | Revolut | 6,681,790 |
4 | SpeedSilver | The Battle Cats (PONOS) | 6,446,485 |
5 | Beast Philanthropy | Top Eleven (Nordeus) | 6,119,025 |
6 | Kurzgesagt – In a Nutshell | Rocket Money | 5,650,836 |
7 | Vlad and Niki | Mattel | 5,044,967 |
8 | Kurzgesagt – In a Nutshell | Wren | 5,011,619 |
9 | Beast Philanthropy | NordVPN | 4,850,875 |
10 | REBOUND | DraftKings | 4,672,537 |
ㅤ | ㅤ | Total | 77,639,659 |
(Note: Video views data as of 25th January 2023)
We’re a creator marketing company that has worked with thousands of creators, and we advise brands on how to choose the best creators to work with on sponsored content. You can learn more about our YouTube creator marketing services on our website.
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